Founded in 2003, our proven methodology has been applied in over 20 countries over two decades and was developed out of extensive research, at IESE Business school, on the world's most successful companies. We believe that purpose, combined with profitability, is critical to guiding business outcomes to achieve high performance and sustainability. Our framework places purpose at the core of the business model, aligning it in a way that creates value and equitable impact for all stakeholders.
CEO & Founder
CEO of North America