Top Business Challenge: Attracting and retaining the best, brightest talent

October 24, 2018

A recent LinkedIn Survey revealed that purpose-oriented employees perform better, stay longer and are more fulfilled, which results in positive, healthy growth for the organization. However, many companies are still missing this mark. There continues to be a disconnect between how we align what employees seek to what companies provide.


Technology, agile models, expectations of different generations all contribute to the ever-changing workplace. In addition, antiquated methods and structures are still being applied to solve new business challenges.


Using a systematic framework, DPMC works with leaders to develop purpose clarity within their organization and teams by identifying, activating and aligning purpose throughout the entire company. We create structures and cultures where purpose can come alive, bringing teams together toward higher levels of interpersonal relationship resulting in higher collective performance.

Shared Purpose

When purpose is spread across both employees and leadership, it provides a unified sense of “why the company exist” in the first place. Providing meaning to teams, departments and individuals. There is nothing more powerful than cultivating purpose to the point that it becomes “shared” by all in the organization. This helps to drive collaboration, contribution and engagement of employees. It is a compelling motivator that has a positive effect on the entire business. In fact, a HBR article reports that 89% of executives stated that a strong sense of collective purpose contributes significantly to employee satisfaction.

Additional benefits include:

* Aligns individual and team commitments to the organizational purpose

* Promotes collaboration between functional groups

* Facilitates consistency in communication

* Encourages servant styles of leadership

* Creates unity among all stakeholders

It’s no secret to leaders that the power of defining and clearly articulating organizational purpose is important to today’s business challenges, however it can become problematic when companies only articulate their purpose and stop short of forming a sense of “shared purpose” throughout the entire team.

When a shared purpose serves as the true north for an organization, it facilitates the formation of truly unified teams through much higher levels of interpersonal relationships. It provides motivation and engagement of employees and stakeholders alike. And deploying a systematic framework to help ensure that this shared purpose is implemented throughout is crucial for ensuring long-term sustainable results.

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