Introduction to Management by Missions VII

April 13, 2018

Section 7: WISE: S is for Service


Management scholar Peter Sence once stated that “missions reflect what we bring to the world.”

So, in addition to asking yourself why you do the things you do, you should also be asking yourself for whom do you do the things you do. At this intersection of the personal and corporate mission, some thought must be given to how you collectively contribute to the greater good.

For example, the Mexican food giant, Bimbo, understands this idea of service well. Upon joining the company, all of the firm’s employees across 23 different countries must go through a training course that includes contemplating the connection between the employee’s personal mission and values with the corporate mission and values. These ideas stem from the conviction of the founder, Lorenzo Servitje, who believed that the soul of each worker and the soul of the company must find a mutual expression.

Bimbo believes that when a company employs a person, it is acquiring more than just the skills and knowledge that the worker brings. They recognize that each person also brings a unique set of desires, determination, effort, intelligence, and creativity, all of which can be channeled toward worthwhile goals. These can be huge assets and when combined can transcend the actual work being done, becoming a genuine source of innovation.

To define a mission with a spirit of service, you should ask yourself “who exactly benefits from my work?” This could include clients, customers, shareholders, partners, consultants, suppliers, or broader stakeholders like the local community, environment, or society at large.


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Carlos Rey | Founder, DPMC


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