Introduction to Management by Missions IV

March 5, 2018



Section 4: Going Deeper into Missions

It’s a tough job to define exactly what a mission is in a business, especially missions established at the team or individual level. And getting a good handle on how to correctly define missions, at all levels of an organization, requires a paradigm shift that is easier said than done.

For example, imagine you asked a salesperson what the mission of their job is, they may say, “To boost sales.” A financial officer may say, “To reduce debt.” Or a machine operator may say, “To raise productivity.” All of these answers seem pretty decent; however, they are somewhat removed from the true concept of a mission.

People are so accustomed to being managed by objectives that they often confuse them for missions. Based on our research, we have come up with the following maxim to help clarify the distinction:

Over the past 10 years, we’ve worked with hundreds of organizations and teams all over the world, to help them, not only better understand their missions, but also make the connection between their corporate mission and the missions of their people.

Next week we will drill down into what each term of the WISE mnemonic entails

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Carlos Rey | Founder, DPMC

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