30 june 2020

When the purpose fails

“When the purpose fails”, article in Spanish by Nuria Chichilla, Nuno Pitta and Rudi Loossens in which one tries to answer the questions: Why is it important to define a purpose well? and What incidents lead to a clear failure of purpose? The article is part of the Harvard Deusto Business Review magazine, number 300, May 2020 (www.havard-deusto.com)